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BtoB (pron.: /ˈbiː.tuː.biː/; Korean: 비투비; acronym for Born to Beat) is a seven member male group from South Korea formed in 2012 by Cube Entertainment. The group consists of Seo Eunkwang, Lee Min Hyuk, Lee Changsub, Lim Hyunsik, Peniel D. Shin/Shin Dong-geun, Jung Ilhoon and Yook Sungjae. The group debuted on March 22, 2012 on M! Countdown with Insane and Imagine.